The pictures of such massive destruction is becoming all too familiar. Scenes like cars folding onto itself, cars ripped apart and so forth are abundant. Such consistent structural failures which often involves Proton or Peroduo cars only suggests a major engineering or design flaw of such vehicles. Then again, I think Proton and its major shareholders have been well aware of such weaknesses long ago. We have heard about Proton being labelled as "tin can" cars which may not be too far-fetched. Perhaps it is the monetary benefits that matter rather than the safety of its customers. If Proton had the correct business ethic, it would have deemed it necessary to recall all its vehicles which may be carrying an important possibly fatal flaw in view of such high fatalities involving its vehicles.

However, why should we care? We are spoilt for choice with other brands to choose from. From luxury classes to more economical varieties. Prices have been more competitive and will continue to be so in the future. The strategy of foreign car manufacturers of putting customer's safety as a priority is paying dividends. Proton's and Perodua's inexperience in car manufacturing and marketing is evident and probably signals its rather premature and rushed entry into the business more than a decade ago.

Proton is doomed unless it reverses its current course and steers towards one of accountability. It should be held accountable for the cars it manufactures. Avoidable structural and technical failures should be corrected. Quality rather than quantity should be attained. Only then can it regain the trust of potential customers. It would be a gigantic task for Proton but one that needs to be completed in order to perserve its existence in the business. Anything short would be a slow, painful death for the company. Period.